Born as a bold idea, the Polo by Robe di Kappa has become, over the years, a shared heritage that has allowed each of us to express ourselves in everyday life. An iconic and timeless classic that returns as the star in Robe di Kappa’s communication campaign, “Trends change, Polo remains.”
The protagonists of the campaign “Trends change, Polo remains” are ordinary people, but with a strong need to express themselves.
Professionals from the world of the arts who have something to say, who have tried to answer a common question:
“What does the Robe di Kappa Polo represent for you?”.
CLASSIC
“When I think of the polo – shares Francesca, a floral designer and one of the stars of the photographic campaign – I think of the rose. So, a classic, but one that is actually versatile and suits many occasions.”
INNOVATIVE
According to Andrea, who works as an illustrator, the Polo is instead a source of inspiration: “The Polo is that element that allows me to experiment and apply innovation by integrating different accessories and elements.”
ICONIC
Viola, on the other hand, works in the world of theater as an actress. According to her: “Thanks to iconic pieces like the polos, fashion evolves. Trends change, but above all, it is interesting and fascinating to think that some iconic pieces come back into style.” Pieces that return as if they were just designed.
ESSENTIAL
“The Italian style – says Syd, who works in fashion as a stylist – always seeks beauty, partly due to our cultural heritage, so I was inspired in this way. Looking for color harmony, proportionality, all qualities that help me in my work. For me, the polo is essential.”
UNIVERSAL
But the Polo is also an element of our everyday life, one that has crossed eras and trends. As stated by the producer Alessia, who believes: “The polo is one of those elements that are part of a common imagery but symbolize a past trend that is still present.”
TIMELESS
“For me – concludes Piergiorgio, a designer of resin works – the Polo is an object that comes from the past but travels into the future, like a time machine, a bit like my creations that come from the past but are encapsulated in resin, thus creating a perfect connection between past and future.”
